Search engine marketing that wins more of page one
The first page of Google has ads, a map and normal results. Search engine marketing plans all of them together, so your business shows up in more places for the searches that bring customers.
- Google Ads, SEO and map results planned together
- One budget, one plan, one report
- Focused on leads, not vanity numbers
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In a hurry? Call +92 320 443 0153 or book a free call.
In short
NexGen Rank’s search engine marketing (SEM) services combine paid search (Google Ads), SEO and local SEO into one plan. We decide which searches to win with ads, which with SEO and which in the map, so your business appears more often on the first page and your budget goes where it brings the most leads.
Paid search
Ads for instant visibility.
SEO
Free results that last.
Map results
Local customers nearby.
One report
All channels together.
SEM: paid and free search, planned together
Search engine marketing is often used to mean just paid ads. We use it in its full sense: everything you do to win customers from search engines.
- Ads for searches where you need to show up today, or where the free results are crowded.
- SEO for searches you can win for free over time.
- Local SEO for “near me” searches and the map.
Planning them together avoids paying for clicks you could win for free, and fills gaps while SEO grows.
What our search engine marketing includes
One joined-up plan for every part of the results page.
Search research
Which searches to target, and whether ads, SEO or the map suits each.
Google Ads management
Campaigns built and optimised for leads.
SEO
Pages, fixes and links for long-term free traffic.
Local SEO
Google Business Profile and map rankings.
Tracking
Calls and forms tracked across every channel.
Combined reporting
One monthly report showing where leads came from.
Who SEM is for
A combined approach works best if:
- You want leads now and lasting growth later
- You already run ads and want to depend on them less
- Your market is competitive in both ads and free results
- You want one team responsible for all of search
- You want to know which channel really brings customers
Shift budget as SEO grows
As your free rankings improve, you can often reduce spend on ads for the same searches and move budget to new services or areas.
We report the overlap honestly, so you can see when paid clicks are no longer needed.
How our search engine marketing works
Step 1
Map the searches
Every important search assigned a channel.
Step 2
Launch ads
Quick wins while SEO starts.
Step 3
Build SEO
Free rankings for the long term.
Step 4
Rebalance
Budget moved to what works.
Show up twice, get chosen more
When a business appears in the ads, the map and the normal results for the same search, people notice. It signals that you are established and makes you the obvious choice.
Read more about our PPC management and local SEO.
Ads, map, results.
Three places on page one, planned as one.
Search engine marketing: questions we get asked
Is SEM the same as PPC?
Many people use SEM to mean paid search only. We include SEO and local SEO too, because planning them together gets better results from the same budget.
Do I need both SEO and ads?
Not always. If you can wait for results, SEO alone may be enough. If you need leads quickly or your market is very competitive, combining both usually works best.
How do you decide what goes in ads and what in SEO?
We look at how competitive each search is, how much clicks cost, and how soon you need results, then assign each search to the channel that makes most sense.
Will I get one report or several?
One. You see leads from ads, the map and free results together, so you know what is working.
Does SEM include Bing?
It can. For most local businesses Google brings the most leads, so we start there.
Related services
Search engine marketing near you
Get your free search engine marketing proposal
In a hurry? Call +92 320 443 0153 or book a free call.
Want one plan for all of search?
Book a free call. We will show you where you could win with ads, with SEO and in the map.