Your bounce rate goes up and you lose out on potential leads for every second that your page takes to load. With the technical search engine optimization (SEO) services provided by NexGen Rank Internet Marketing Agency, you can enhance the functionality of your website and attract high-quality leads and visitors.
What is Technical SEO and Why is it Important?
The process of making sure your website complies with search engine criteria so that it may be easily crawled and indexed is known as technical SEO. A technical SEO audit’s primary objective is to evaluate the SEO of your website now and identify the areas that require improvement for a flawless online experience.
Search engines have advanced in sophistication and user needs have evolved significantly over time. Globally, there are currently over 3.5 billion smartphone users, according to Statista.
Due to the dramatic increase in smartphone usage, Google updated its algorithm to give site performance and mobile friendliness a higher priority when ranking webpages.
These days, Google may punish websites with shoddy structure, sluggish page loads, and erratic redirection. These technical SEO problems might cause a sharp decline in search ranks and organic traffic if left unchecked.
With over 35 percent of clicks going to the top organic search results, a drop in position might be disastrous for your company.
Technical SEO: Your First Step in Creating a Better Search Experience
The optimum user experience is the primary objective that drives algorithmic adjustments. To do this, you must have a thorough understanding of technical SEO, including what it means and how to use SEO technical audit to make sure your website complies with industry standards and search engine rules.
Technical on-page SEO comprises a number of elements, including content quality, XML sitemap status, robots exclusion standard (robots.txt), site performance, and Accelerated Mobile Pages (AMP). The online performance of your website depends on these elements. Google claims that a website load time of 10 seconds might raise the bounce rate by 123%. Customer satisfaction can drop by 16 percent, page visits can drop by 11 percent, and conversion rates can drop by 20 percent for every second that a mobile page takes to load.
Don’t wait till your site has negative SEO effects due to technical SEO concerns. To save time and money down the road, invest in technical SEO for WordPress, eCommerce, and other content management systems (CMS) now.
Technical SEO Services for Local Businesses
To increase the profitability of your website in this cutthroat digital environment, you need to keep up with the most recent technical on-page SEO strategies and algorithm changes. It is possible to make sure your web pages are structured for both online visitors and search engine spiders by knowing what technical SEO is and what it requires.
- Running a crawl error report
- Eliminating duplicate content
- Auditing preferred domain
- Improving metadata
- Checking HTTPS status codes
- Checking broken links
- Creating an XML sitemap
- Implementing Secure Sockets Layer (SSL)
- Increasing site speed
- Utilizing robots.txt
- Optimizing website for mobile
- Auditing redirects
- Performing a Google site search
- Among others
We are aware of the time, money, and resource constraints that come with handling the intricate needs and procedures of technical SEO optimization while running your main company activities. Our technical SEO professionals are there to assist you because of this.
Does the technical on-page SEO functionality of your website interfere with the performance of organic searches? Let the hard work be done for you by our skilled SEO firm. Realize your potential for development by entrusting NexGen Rank with your SEO technical assessment and optimization.
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NexGen Rank Technical SEO Services
TECHNICAL SEO AUDIT
To find and address the technical SEO problems with your website, we conduct a thorough technical SEO audit. Crucial criteria covered by the audit include crawl problems, indexation, mobile performance, internal link structure, page speed, XML sitemap, robots.txt, and site architecture. We provide both short- and long-term solutions based on the analytics data to enhance your website’s user experience and raise your Google rankings.
COMPETITOR ANALYSIS
Find out everything there is to know about the optimization strategies used by your competitors and identify potential conversion points. Our technical SEO specialist assesses the backlink profile, social media presence, search engine rankings, and keyword performance of your competitors. With the use of these procedures, we are able to develop plans that will bring you a clear competitive edge in your particular specialized market.
META DATA ANALYSIS
By using meta tags to accurately convey the content of your page to search engines and website users, you may increase your online presence and increase traffic. When it comes to WordPress, NexGen Rank handles technical SEO. This includes examining and improving your alt attributes, robots tags, meta keywords, title tags, and descriptions. We guarantee that no improperly utilized metadata might seriously impair your SEO performance in this way.
IMAGE OPTIMIZATION
Big graphics reduce the functionality of your website and turn off users. Boost your website’s speed and draw in more visitors by using technical SEO for eCommerce. Our experts will select the appropriate file format, maximize image optimization plugins, optimize your alt attributes, compress your photos, and use image sitemaps.
SPEED OPTIMIZATION
Both your ranking and, more crucially, the online experience of your clients are impacted by page speed. Your CSS, JavaScript, and HTML files will be smaller thanks to file compression, which is enabled by our technical SEO professionals. In addition, we use content distribution networks (CDNs), minimize redirection, optimize your code, and speed up server response times.
STRUCTURED DATA MARKUP
Use schema markup to make it easier for search engines to crawl, understand, and display your material. We make the HTML, add the schema markup, highlight the page items, and allocate data tags. Our staff tests your markup and finds any problems using Google’s Structured Data Testing Tool.
KEYWORD RESEARCH
Your digital marketing strategy’s template is found in keyword research. Learn about customer behavior and industry trends, then make sure your website uses the right keywords throughout. Our SEO experts research your industry, carry out technical SEO audits, ascertain your keyword ranks, and enhance your website’s content with highly effective search phrases.
BACKLINK ANALYSIS
With technical SEO for eCommerce and other platforms, you may learn more about the online authority and search ranking potential of your website. Our group analyzes backlinks to make sure you get inbound connections from reliable, authoritative websites. We locate your referring websites, evaluate the site authority of the linked pages, and calculate the social share size using a variety of backlink
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