Faq's
STRATEGIZE
Understand your customer demands, eliminate marketing barriers and convey a compelling brand narrative with a digital marketing strategy tailored to your needs and goals.
DELIGHT
Achieve a strong customer acquisition, retention and growth rate with a strategic business growth plan that aligns with your processes and supports online sales growth.
ATTRACT
Build a positive online reputation, maximize your website’s potential and leverage omnichannel marketing to attract qualified prospects, re-engage cold and warm leads and grow online.
CONVERT
Got a steady stream of leads but they’re not converting? Personalize your lead nurturing outreach to engage more prospects and move qualified leads along your conversion.
Frequently Asked Questions
Digital marketing encompasses all aspects and activities of marketing an organization, business, or brand across digital channels on the internet. Digital marketing strategies and tactics are crafted to target specific online audiences across a variety of internet-connected devices.
Digital marketing includes optimization across search engines (the likes of Google and Bing), visibility and engagement on social media platforms, email marketing communications, website design and development and integrated applications to connect and engage with prospects and customers.
Every single brand has to have an online representation of the business. However, your digital footprint won’t have any impact if you don’t market it successfully. Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team.
Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.
SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.
There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.
Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a brand’s social media pages or profile to review before deciding to purchase. You must create a social presence for your business, so your existing and potential customers can review your online activity and engage with you in a more casual manner. Consumers who are not ready to purchase are likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form.
It’s important to research to find out which social media channels are preferred by your target audience. Armed with this insight, you should make sure to optimize your presence on each of the platforms where your audience is likely to engage. Furthermore, take into account the types of products and services you offer and find the platform that better suits your brand and messaging. And, lastly, account for your business goals and consider the platforms that better support you achieving them.
It is website design that accounts for search engine optimization (SEO) strategies. A website designer should create the site with SEO in mind so a digital marketer can optimize the site. In this way the website acquires increased traffic and will rank well on search engine results pages. Google crawls and indexes all websites and those optimized for search will enjoy a better ranking and higher domain authority.
The timeframe it takes to complete website design will vary based on the size of the website (number of pages) and the type of design required and if special effects or unique development aspects are required. What is essential to account for is the preparation period during which wireframes are built, the back and forth between the design and development team and final revisions and edits.
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